Adam Nicholls

Adam Nicholls

Managing Director Middle East/Africa, Premier Inn Hotels LLC

Adam Nicholls debuts in the Hotelier Middle East Power 50 this year, having taken over from Darroch Crawford just months ago.

In March 2015, Adam Nicholls was appointed as the successor to Darroch Crawford, taking over the reins as managing director MEA of Premier Inn, and based in Dubai.

Just a few months into his tenure, he oversaw the opening of Premier Inn Sharjah, the UK-based operator’s first hotel in the emirate. He will also be at the helm of an additional seven hotels comprising 1331 mid-market rooms in four countries, spread over six cities — Doha, Jeddah, Jubail, Muscat, Sharjah and Dubai. This includes Dubai’s Premier Inn Ibn Battuta Mall — which will have the brands’s largest key count outside of the UK at 372 rooms when it opens in 2016 — and the Premier Inn Qatar Airport.

Fun Fact

Nicholls’ first regional management role was with Compass Airport Retailing, before he joined Whitbread in 2002 as GM of Premier Inn Bristol Haymarket


Rudi Jagersbacher
President, Middle East & Africa
Alex Kyriakidis
President & Managing Director, Middle East & Africa
Christophe Landais
Chief Operating Officer
Guido De Wilde
Senior Vice President and Regional Director Middle East
Pascal Gauvin
Chief Operating Officer, India, Middle East and Africa
Omer Z. Kaddouri
President & CEO
Gerald Lawless
President and group CEO
Ali Hamad Lakhraim Alzaabi
Founder, President & CEO
Mark Willis
Area Vice president, Middle East and Turkey
Michael Zager
Regional Vice President, Middle East and Africa
Philippe Zuber
Chief Operating Officer
Sami Nasser
Senior Vice President Operations, Middle East, Africa, & India
Christian Clerc
President of hotel operations – Europe, Middle East and Africa
Andreas Mattmüller
Chief operating officer, Middle East and Asia
Amine E Moukarzel
President, President and Founder
Alan Leibman
Chief Executive Officer
Pablo Graf
Senior Vice President, operations
Robert Kunkler
Chief Operating Officer
Mark Griffiths
SVP, regional operations, Middle East & Africa
Baran Turkel
Managing Director Turkey, Middle East & Central Asia
Laurent A. Voivenel
Chief Executive Officer
Ziad El Chaar
Managing Director
Ibrahim Barghout
Area Vice President, Middle East & Africa
Adam Nicholls
Managing Director Middle East/Africa
Dr Badr Al Badr
Chief Executive Officer
Anton Bawab
Regional President
David Grant Thomson
Chief Operating Officer
Thierry Douin
Vice President, operations
Hussein Ali Hatata
Vice President — hospitality division
Mohamed Ahmed Awadalla
Chief Executive Officer
Noel Massoud
VP — operations and development
Rob Weeden
VP sales & marketing EMEA, India, Indian Ocean & Canada
Hamad Abdullah Al Mulla
CEO and board member
Bugra Berberoglu
Chief Executive Officer
Sumair Tariq
Managing Director
Maximilian Lennkh
Vice President – hotel operations EMEA
Antoine Sayegh
Siegfried Nierhaus
Vice President Middle East
Gabriel Escarrer Jaume
Vice Chairman and CEO
Russel Sharpe
Chief Operating Officer
Jamal Serhan
CEO, Vice President
Peter Blackburn
President & CEO
Vincent Miccolis
Area Manager GCC
Hatem Gasmi
Managing Director
Abdulla Bin Sulayem
Chief Executive Officer
Jason Harding
Area Director, General Manager
Philippe Harb
Chief Operating Officer and Partner
Daousser Chennoufi
Concept Creator and Partner
Paul Arnold
Vice President Development — Europe, Middle East & Africa
Vardaraj Shetty
Chairman & Managing Worker


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