Colin A. Baker has more than four decades of experience in the hospitality industry, six of which have been spent at Staywell Holdings Pty Limited.
Four years after joining the group, Baker was promoted to the role of regional director – Middle East. In the last one year he has signed three properties in the Middle East and North Africa (MENA) region — Park Regis Lotus Bahrain, Park Regis Boutique Dubai, and Park Regis Riyadh Saudi Arabia.
Currently, the group operates 569 rooms in the MENA region. With four hotels and 952 rooms in the pipeline, the group’s target is to double the number of operating hotels within the next 12 months.
Baker has big plans for the group, one of which is to grow its portfolio of hotels in the Middle East and to ensure that it introduces “other unrepresented brands” into some of the major cities within the Middle East as well as into Northern Africa.