As CEO of Jumeriah Group, José Silva is responsible for growing the Group’s luxury portfolio. Jumeirah Group currently operates 15 properties in the UAE, Bahrain and Kuwait.
One of Silva’s key appointments was Michael Ellis, ex managing director of the Michelin Guide, as chief culinary officer. It’s the first time a hospitality brand granted such an important role to an individual in charge of the F&B experience.
Looking forward, there are four properties in the pipeline for the MENA region, including: Jumeirah Muscat Bay, Oman, Jumeirah Jabal Omar, Makkah, KSA and Marsa Al Arab and Jumeirah Living Marina Gate, both in the United Arab Emirates.
Speaking to Hotelier Middle East, Silva said: “We’re focused on three key areas; growing our global footprint from our position as a darling brand of Dubai, from a guest experience perspective, defining our luxury proposition to meet the ever-evolving needs of our guests and to shine globally as a true leader in luxury hospitality; and from a financial side, driving healthy profitability to support the evolution of the brand.”