With over 28 years of experience in the market and experience catering to five-star properties, Intermetal is now breaking into the mid-market hotel industry. It has recently opened an advanced woodworking factory in Kizad to meet the market requirements and expand its offerings.
Marketing manager Cathy Di Savino said to Hotelier Middle East at The Hotel Show 2017: “We’ve launched our restaurant furniture collection for both indoor and outdoor furniture at the show and our big launch is our IM Suite where we provide hotel rooms at a fixed price. The complete suite ranges between $3000-3500 and we’re targeting the mid-market hotel industry segment for 2020.”
“This show is our target market and it’s important for us to be here both from a customer and a distributor point of view,” she added.Â
Intermetal’s manufacturing plant is fully equipped with CNC bending and routing machines, robotized welding, powder coating, upholstery and includes a state-of-the-art joinery for woodworking.
Intermetal Ltd. was established in UAE in 1989 to cater to the needs of the hospitality, educational and industrial markets. The company is committed to manufacturing and supplying cost effective and quality hospitality furniture, restaurant furniture, outdoor furniture, educational furniture, office furniture as well as interior doors. It has recently expanded its product line with IM Suite, a division dedicated to the design and manufacture of complete hotel room furniture for commercial projects.
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