More than 100 employees of Kraft Foods GCC and New Markets, Middle East set a new Guinness World Record (GWR) at the Dubai Outlet Mall when they created the world’s longest line of sandwiches spanning 2667 meters and comprising of 10,000 individual sandwiches.
Once the record had been announced by GWR officials, the sandwiches were packed by employees into 5000 food packages containing other Kraft Foods products and distributed amongst the less fortunate members of society.
The record-breaking event was held in partnership with UAE Red Crescent, Dubai Outlet Mall, and Advanced Baking Concept.
It took more than half a tonne of Kraft Cream Cheese Spread, 10,000 baguettes and close to 900 kilos of tomatoes, cucumbers and olives to create the sandwich chain.
According to Vishal Tikku, managing director, Saudi Arabia and Middle East Shared Services the aim was to “be seen as a multinational company with a very local heart”.
“Delicious Difference Week, which is our global Kraft Foods community service event, is an ideal opportunity for us to make a delicious difference in the communities where we live and work,” he said.
“Throughout the week, Kraft Foods employees around the world volunteer on projects that aim to fight hunger, promote healthy lifestyles and build stronger communities.
“As our Chairman & CEO, Irene Rosenfeld said earlier this week, giving back to communities around the world is a key part of Kraft Food’s culture and mission, and through these events we are helping communities in more than 40 countries this week. Ms Rosenfeld herself is volunteering to help build a playground in Chicago and serve food to the homeless in the U.K. Here in Dubai, this same spirit was also evident amongst our employees who made this event a meaningful success”.
Delicious Difference Week 2010 builds on a successful launch of this volunteer initiative last year, when more than 12,000 employees volunteered at events in 33 countries.
Those projects supported more than half a million people around the world and were funded by more than US $2 million employee donations and a 2-to-1 donation match by Kraft Foods.
