Jumeirah Group director of spa says hotels should adopt a holistic approach to wellness

According to Cristina Iancu, integration across all departments is key to profitability

Cristina Iancu
Cristina Iancu

During her presentation at Hotelier Middle East's Great GM Debate, Jumeirah Group director of spa Cristina Iancu said she had ‘definitely seen growth’ in the regional wellness sector although it has been slow compared to other markets.

The wellness industry was worth 4.2 US$ trillion in 2018 and global consumers are starting to adopt a ‘wellness mind set’ however, Iancu pointed out that ‘the spa alone will not drive profit’ and that there needs to be a connection and integration of wellness and sustainability initiatives throughout the property.

The spa at Jumeirah Beach Hotel is currently being refurbished and Iancu is cognisant of the fact that the property won’t see immediate returns saying: “Refurbishing won’t bring a return in the short term but it will improve the guest experience.”

She also addressed the fact that a wellness-led approach to hospitality doesn’t only apply to five-star properties offering luxury treatments: “Wellness is for everyone. Wellness is drinking water or being conscious about your eating habits. It’s diverse and affordable for everyone.”

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