Wyndham Hotels & Resorts is hoping to expand the Ramada by Wyndham brand by offering direct franchising and management rights in Saudi Arabia. The move means exclusive master licence agreements for the brand are no longer on offer in the country.
Wyndham’s strategy is to expand the brand in the wider Middle East and Africa region. The group’s development pipeline includes approximately 26 hotels, of which nearly 60 per cent are under the Ramada portfolio.
With more than 900 hotels globally, Ramada is Wyndham’s largest brand in Europe, the Middle East, Eurasia and Africa (EMEA), with over 200 hotels in approximately 40 countries in the region, of which over 30 are in the Middle East and Africa region alone.
Dimitris Manikis, president EMEA, Wyndham Hotels & Resorts, said: “Ramada by Wyndham is not only our biggest brand in EMEA but also one of the most well-known brands by travellers around the world. This strategic move marks an important step in helping us further expand in a high-potential market like the Kingdom of Saudi Arabia, where there is a significant need for high-quality mid-scale hotels.
“We are committed to contributing to the development of the Kingdom’s tourism through the expansion of our mid-market and economy presence to help bring even more accommodation options to suit all visitors to the Kingdom.”
Ramada by Wyndham Riyadh King Fahd Road
Ramada by Wyndham Riyadh King Fahd Road is now open, the group’s 13th hotel in the country. The new hotel offers 189 rooms and suites, providing comfort right in the heart of the city.
