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Marriott International achieves record global expansion with 52 percent surge in room signings in 2023

The figures were revealed at the Americas Lodging Investment Summit

At the Americas Lodging Investment Summit (ALIS), Marriott International,reported a 52 percent increase in organic rooms signed in 2023 compared to 2022.

Throughout the year, Marriott secured an averaging of management or franchise deals of almost 2.5 deals per day, totalling approximately 164,000 rooms worldwide.

In the US and Canada, Marriott set a new record by signing 91,000 rooms, including 37,000 from the strategic licensing agreement with MGM Resorts International.

The company also witnessed substantial growth in signings outside the US and Canada, with nearly 73,000 organic rooms signed across 74 countries and territories, particularly in China, Vietnam, Japan, United Arab Emirates, Mexico, Turkey, Saudi Arabia, and India.

Marriott’s global development pipeline reached nearly 3,400 hotels and approximately 573,000 rooms by the end of 2023, reflecting a 15 percent increase from the previous year.

As of the close of 2023, Marriott’s worldwide system had almost 8,800 properties and over 1,597,000 rooms in 139 countries and territories. The group also completed the acquisition of the City Express brand portfolio, adding 150 properties and approximately 17,500 rooms to its system.

President and CEO, Anthony Capuano, said: “Marriott remains focused on offering more best-in-class brands and experiences to meet the strong consumer demand for travel. As we continue to expand our global brand portfolio, grow our Marriott Bonvoy loyalty platform, and provide innovative offerings to our owner and franchise community, we continue to meet the needs of guests across all stay purposes around the world. I am excited about our momentum as we strive to connect people through the power of travel.”