Jumeirah Group reveals scale of GCC and international expansion

CEO of Jumeirah Group, Jose Silva spoke about the group's current and future plans of growth

Within Dubai, the group has been refurbishing the Jumeirah Beach Hotel and recently completed the Jumeirah Al Qasr refurbishment
Copyright 2011 Chris Cypert
Within Dubai, the group has been refurbishing the Jumeirah Beach Hotel and recently completed the Jumeirah Al Qasr refurbishment

Jose Silva, CEO of Jumeirah Group has reaffirmed the group’s GCC properties in the pipeline.

Speaking at Jumeirah's Annual Roadshow in Abu Dhabi, Silva said that the group is expanding in the GCC with Jumeirah Muscat Bay in Oman, Jabal Omar Jumeirah in Makkah, KSA and the group’s second property in Bahrain. 

Silva also spoke about the opening of Jumeriah at Saadiyat Island Resort and Jumeirah Al Wathba Desert Resort both set in the UAE capital city.

Within Dubai, the group has been refurbishing the Jumeirah Beach Hotel and recently completed the Jumeirah Al Qasr refurbishment. The sixth floor of Jumeirah Al Naseem is currently undergoing a refurb to create six suites due for completion in early December 2019, there’s also a new infinity pool slated for the Al Qasr location.

The group has also seen a 4% increase in GCC guests’ room nights.

Internationally speaking, the group has planned  an opening in Guangzhou, China and Bali, Indonesia next year. The Carlton Tower Jumeirah in London is set to reopen in spring next year with a refurbishment.

Silva said: “Jumeirah Group is expanding regionally and internationally and in the privileged position of having the loyalty of many of our guests from the GCC and beyond. That position comes with an obligation to keep delivering service beyond expectations, a key area of our strategy moving forward with a particular focus on dining, design and curating truly memorable experiences for our guests. The GCC is a very important market for us both from a visitor and growth perspective, and we continue to look for the right opportunities to extend our brand footprint across the region.”

He previously spoke to Hotelier Middle East, revealing that: “We’re focused on three key areas; growing our global footprint from our position as a darling brand of Dubai, from a guest experience perspective, defining our luxury proposition to meet the ever-evolving needs of our guests and to shine globally as a true leader in luxury hospitality; and from a financial side, driving healthy profitability to support the evolution of the brand.”

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