Aleph Hospitality to open 35 hotels in the Middle East, Africa by 2025
Dubai-based third party hotel management group Aleph Hospitality plans to grow its portfolio in the region
Aleph Hospitality group, a third party hotel management group revealed that it plans to “grow its portfolio to 35 properties by 2025”.
An official told Hotelier Middle East, “Aleph’s team is currently in discussions with potential owners about projects across several Middle Eastern markets, including within Dubai.” The official added, “We look forward to sharing more details soon.”
The company recently partnered with Marriott International and launched the first Four Points by Sheraton hotel in Liberia. With nine hotels in Africa, the company now plans to expand in the Middle East and other parts of Africa.
Aleph Hospitality currently has nine hotels in its portfolio, including Getfam Hotel in Addis Ababa, Ethiopia, Best Western Plus Nairobi Westlands in Nairobi, Kenya, and Four Points by Sheraton Monrovia in Liberia. The company plans to enter the Middle East “either on a franchise basis for branded properties or as a white label operator for independently-branded hotels”.
Talking about their growth, Neil George, Executive Director, Aleph Hospitality commented, “We have been approached by various hotel owners in the Middle East to explore options that allow them to have an international brand but with more control over the management of their hotels. Our management philosophy encourages this and we see significant opportunity for conversions in markets such as the UAE and Saudi Arabia.”