Dubai-based Jumeirah Group’s YouTube channel has received over 15 million views.
A statement by the hotel operator reveals the channel received 47,600 views on average per day this year, and has had over 5.5 million views – a 1756% increase on the same period last year.
According to travel intelligence company Skift’s SkiftIQ rating, Jumeirah is ranked number one in categories such as hotel with most total views, increase in views per day, in rate of video uploads per month and new subscribers per day, in relation to its competitor set.
The most popular video on Jumeirah’s YouTube channel is the Red Bull F1 stunt, which has received 1,293,600 views, followed by Wedding in the Skies on the Burj Al Arab helipad, with 1,190,044 views.
The channel now has 2814 subscribers compared to 464 last year, with more than 2436 shared videos compared to 367 in 2013.
The top three countries that watch Jumeirah videos are Saudi Arabia with 3,484,574 viewers, Russia, with 2,703,033 viewers, and the United States with 1,855,707 viewers.
Jumeirah Group vice president of brand, digital and loyalty Ross McAuley said: “At Jumeirah we have some incredible stories to tell about the unique experiences we provide for our guests and video is the best way for us to convey these stories. We are honoured to retain the number one spot worldwide for views on the world’s largest video sharing website.”
In the second half of the year, Jumeirah Group will run a digital campaign with continued focus on promoted videos, social media posts and multi-channel distribution.
In order to reach key target markets, the videos are produced in English, Arabic, Russian, and German, and marketed through social media and insearch ads.
