Ras Al Khaimah hotels record highest RevPAR in UAE, according to RAKTDA
The Ras Al Khaimah Tourism Development Authority has said the emirate is recovering well
The Ras Al Khaimah Development Authority (RAKTDA) has announced a strong upturn in the northern emirate’s tourism and hospitality sectors during its initial phase of recovery.
Since the outbreak of the virus, RAKTDA has worked to deploy a range of initiatives to support its hospitality partners and establishments. As early as April, RAKTDA introduced generous financial initiatives to help struggling hotels. Measures included a six-month waiver of all touristic licenses; waiver of tourism dirhams from March to May; a complete exemption of tourism licensing fees for Q2 and Q3 and tourism licensing fines until September 30.
Campaigns such as these laid the foundation for Ras Al Khaimah’s recovery, which the Authority has explained in detail earlier in the month.
Ras Al Khaimah reported an average ADR increase of 12.9 percent over Eid Al Adha break, the highest average room rate, compared to the last three years under normal (non-pandemic) travel circumstances.
Impressively, despite Dubai and Abu Dhabi often taking the lion’s share of tourism intrigue, Ras Al Khaimah is leading in terms of RevPAR in the UAE, say RAKTDA. The ongoing ‘Shortcation’ Campaign, which was launched in early June targeting domestic travel, drove bookings of almost 7,000 nights during the first eight weeks of the campaign, giving the emirate a boost in bookings in lieu of international guests.
Ras Al Khaimah has also introduced a range of hygiene and safety protocols to help hotels. The emirate was the world’s first city to be stamped safe by Bureau Veritas and World Travel and Tourism Council (WTTC). It was also an early adopter of hygiene certifications, creating its own ‘Stay Safe’ stamp for hotels in April.
Now in August, all 45 hotels in the emirate have been given Bureau Veritas certification.