UAE's LEVA Hotels presents alternative to traditional hotel management agreements

LEVA is offering hotel owners a simpler way to rebrand properties

JS Anand
JS Anand

In the wake of the pandemic, the UAE’s LEVA Hotels believes the hotel industry should adopt more management structures than just the traditional hotel management agreement (HMA) between an owner and operator.

According to LEVA Hotels founder and CEO JS Anand, alternatives such as white label operating or third party management can be much more cost effective. He said: “The world is changing and so is the way to do business in our industry. There are many variables coming into play. Hotels need much more than just conventional hotel management agreements. LEVA Hotels gives access to a unique portfolio of brands and an internationally rounded management team with standardisation, action and result oriented to focus on bottom line owner profitability. We have carried out brand conversions and positioning in less than 60 days.”

Anand added: “We have also launched a design division where we have the resources of an architect and designer that create a soft cosmetic refurbishment model with elements of the brand. On the management side we ensure greater flexibility in contract terms, higher profits due to lower cost structure by way of clustering resources across multiple properties and more defined management method are some of the key advantages.”

Under the scheme, property owners can take over the franchise of any LEVA brand along with the management services of the LEVA team.

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