Business won’t return to pre-pandemic levels until 2022 says Radisson Hotel Group

Area VP for MEA Tim Cordon says new business models are key

Radisson hotel group

Radisson Hotel Group has revealed it has started to see some promising signs of recovery, with area VP for MEA Tim Cordon sharing his belief business will return to pre-pandemic levels by 2022.

Speaking to sister publication Arabian Business, Cordon said that the group had an immediate 10% increase in bookings when Dubai reopened its doors for international tourism.

He said the hospitality company is seeing “a definitive improvement over the last couple of months.”

“We have been quite cautious. We expect a deviation from what we have had in Q4 2019. Similarly in Q1 2021, we expect the business to continue to grow,” said Cordon.

He stressed that hospitality groups must roll out new business models to survive the pandemic, such as investing in technology and upgrading hygiene.

“When this pandemic started, one of the first things we did was to look at the impact of previous pandemics and the impact of previous recessions. COVID-19 is a pandemic that has caused a recession. Our model is based on hybrid short and quick recovery during the pandemic than an extended recovery in a recession period,” added Cordon.

Recovery for Radisson will vary across the region, added Cordon, saying Saudi Arabia’s Vision 2030 and Dubai’s Expo 2020 will spur business in their own ways.

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