Saudi Summers launched to spur tourism in the Kingdom

The campaign will last until September 30

Tourism is an integral part of the Saudi Vision 2030
Tourism is an integral part of the Saudi Vision 2030

In lieu of international tourist arrivals this year, the Saudi Tourism Authority (STA) has unveiled a new country-wide campaign to boost domestic tourism. Saudi Summers aims to encourage residents to explore the Kingdom and all of its cultural and historical offerings.

Saudi Summers was born after STA found that 57% of Saudi residents are concerned about travelling on holiday by plane, but 85% are planning to take a break of around 10 days this year. Additionally, 78% expressed interest in exploring what Saudi Arabia has to offer.

“Saudi Summer comes as a wonderful opportunity to discover multiple tourist destinations in KSA, alongside its historical, natural and cultural treasures. The campaign also contributes to enhancing efforts by the Ministry of Tourism to revive the tourism sector, which was most affected by the repercussions of the COVID-19 crisis,” said His Excellency Ahmed Al Khateeb, Minister of Tourism for the Kingdom of Saudi Arabia and Chairman of the STA.

Did you like this story?
Click here for more

Starting from June 25 and running until September 30, the campaign centres on 10 locations across the country. These are Jeddah and KAEC; Abha; Tabuk; Khobar, Dammam and Ahsa; Al Baha; Al Taif; Yanbu and Umluj; and Riyadh.

“The tourism sector resumes its activities with a renewed spirit and great hopes for moving forward at an accelerated pace, to achieve our aspirations in harmony with Saudi Vision 2030, which seeks to pursue economic diversification, attract investments, increase revenues and create job opportunities for citizens," said H.E. Ahmed Al Khateeb.

Plans for Saudi Arabia’s dive into the leisure tourism market were curtailed this year by COVID-19 and long-lasting travel restrictions. In September last year, the Arab country launched a new tourist visa to bring in international visitors and build the tourism sector as part of the wider Saudi Vision 2030. As the virus began to spread, Saudi announced it would temporarily stop issuing these tourist visas.

Domestic tourism has also taken a hit at the hands of the pandemic – with hajj this year being scaled back dramatically. Ordinarily, the religious event sees as many as 2.5 million Muslim pilgrims flock to the holy city of Mecca, this year only 1,000 or so pilgrims will be allowed to perform the ritual.

For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular

Newsletter

Reports

Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine