World’s Tallest Donation Box launched on Dubai's Burj Khalifa
Purchasing a light for AED10 will give a person in meal as part of the 10 million meals campaign
The Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), in collaboration with Dubai's Burj Khalifa, launched the World’s Tallest Donation Box to illuminate the iconic skyscraper’s 1.2 million lights.
It will raise donations to provide meals for hard-hit communities by the coronavirus pandemic across the country.
Launched as part of the ’10 million meals’ campaign, the World’s Tallest Donation Box enables companies, entities and the public to purchase lights of Burj Khalifa, for as little as AED10 each, to collectively donate 1.2 million meals or food parcels to individuals and families affected by the coronavirus (Covid-19) outbreak in the UAE.
For every light purchased for AED10 through the website www.tallestdonationbox.com, one meal is provided to someone in need, as part of the UAE’s social efforts to support the most vulnerable against the economic and humanitarian challenges posed by the global pandemic.
The initiative aims to ignite the 1.2 million lights on the façade of the world’s tallest building, reflecting social solidarity and cohesion of the UAE’s diverse society to bring much-needed relief to coronavirus-hit communities across the country.
The new initiative brings together all segments of the UAE society to shine lights of hope and empower people in need during these difficult times.
The World’s Tallest Donation Box supports the ’10 million meals’ campaign that was launched earlier in April to provide food support to those directly or indirectly affected by the coronavirus pandemic in the UAE that left may facing unemployment and income reductions.
In the first week of its launch, the campaign exceeded its target after drawing massive financial and in-kind donations from companies, entities and the public to provide more than 11 million meals and food parcels.
You can donate at: www.tallestdonationbox.com