Employee motivation is vital says GlobalData

Travel companies must consider how staff will remember them post-COVID-19

Travel companies across the UAE have been doing all they can to retain and motivate workers
Travel companies across the UAE have been doing all they can to retain and motivate workers

Data and analytics company GlobalData has highlighted the importance of motivating staff members in the travel industry amid the economic ramifications of the coronavirus.

Travel companies worldwide are making to make the difficult decision to enact a number of cost-cutting measures, ranging from furloughing staff, to cutting pay and reducing hours. According to GlobalData, while these practices are essential to stay operational, companies run the risk of de-motivating their workforce and jeopardising their performance after the pandemic.

The ethical standards of a company can reflect on the treatment of the workforce and, as more drastic measures are taken, employee wellbeing should not be forgotten. GlobaData’s Global Q4 2018 Consumer Survey found that 81% of the global traveller community are ‘always’, ‘often’ or ‘somewhat’ influenced by ethics.

Did you like this story?
Click here for more

With this data in mind, GlobalData has suggested any company found to mistreat their employees during the pandemic will be shunned by the public afterwards, affecting operational performance.

GlobalData travel and tourism analyst Johanna Bonhill-Smith added: “Even though staffing adjustments are vital for many a company to stay in operation, ethical standards and employee wellbeing must still be considered. Conclusively, in a post-COVID-19 world a committed workforce will be a key differentiator in the operational efficiency and productivity of one company over another.”

For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular



Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine