Goco Hospitality to advise on Saudi’s Amaala project

The company will act as the destination’s wellness specialist consultants

Amaala will sit along the Prince Mohammed bin Salman Nature Reserve
Amaala will sit along the Prince Mohammed bin Salman Nature Reserve

Spa and wellness hospitality specialists Goco Hospitality have signed on to be the wellness consultants for Saudi Arabia’s Amaala mega project.

Goco will provide wellness guidance for the master planning stage, as well as technical services and design recommendations. The hospitality group makes its judgements partly based on financial analytics provided by its sister company Horwath HTL Health & Wellness.

As part of the advisory agreement, Goco Hospitality CEO Ingo Schweder has joined the Advisory Board of Amaala. Schweder will be expected to bring his knowledge on wellness hospitality to the board of directors.

Did you like this story?
Click here for more

In response to the appointment, Schweder said: “As the Amaala project grows increasing more ambitious, I look forward to working with Naples to help ensure Amaala maintains its objectives in becoming a world-class wellness destination that sets a new benchmark for the luxury wellness hospitality industry.”

Amaala CEO Nicholas Naples added: “We are delighted to have Ingo Schweder and Goco supporting Amaala on its wellness positioning and offerings. I’ve known Ingo for more than 30 years and his depth and experience in the spa and wellness world is unmatched. Goco’s ability to strategise, conceptualise, design and manage the latest wellness developments for the world’s top hospitality and real estate brands is unsurpassed.” 

One of the Kingdom’s largest tourism mega projects, Amaala will sit along the Prince Mohammed bin Salman Nature Reserve across three communities. Once completed, it will feature 1,460 square miles of land, as well as 2,500 hotel keys, 800 villas and homes and a further 200 retail, dining, recreation and wellness spaces.

For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular

Newsletter

Reports

Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine