Etihad Airways unveils subscription-based travelling

In partnership with Braathens IT, the TravelPass will be launched this year

Svein Therkelsen and Robin Kamark
Svein Therkelsen and Robin Kamark

Etihad Airways has announced its plan to introduce a subscription-based travel option.

In partnership with Norwegian technology company Braathens IT, Etihad’s TravelPass will allow guests to purchase a set number of trips at once. The TravelPass can also be used to book a particular travel period rather than buying flights one by one.

The pass will be available to book on the airline’s website, allow guests to manage multiple flights at once all online.

Did you like this story?
Click here for more

Etihad noted that subscription-based travel will benefit the industry as it allows customers to have greater flexibility and be cost effective with their travelling.

Etihad Aviation Group chief commercial officer Robin Kamark said: “The innovative TravelPass technology offers a revolutionary booking experience for corporate and frequent clients who will also be enrolled into our award-winning Etihad Guest frequent flyer programme.”

Kamark continued: “By simplifying the travel process to just a few clicks, our guests have a seamless transaction through a platform that holds all your details in one place, gives you the flexibility to make changes to your bookings without fees and gives you the choice to pay later. We know our corporate clients are time-poor and believe this innovative addition to our digital offering will improve the travel journey for subscribers.”

Braathens IT CEO Svein Therkelsen added: “Etihad is going to take sophisticated digital personalisation very far, everything from ease of use to customisation. They are an innovative player and they will continue in that direction to improve their customers’ digital experience using TravelPass.”

The service will be launched later this year according to Etihad.

For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular



Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine