New UAE logo will boost tourism: Virtue PR & Marketing Communcations' CEO

PR chief Firas Sleem believes the message of the logo will help the UAE become a more attractive destination

7 Lines represents each of the seven emirates
7 Lines represents each of the seven emirates

The UAE’s new national logo – named 7 Lines – is expected to help boost the country’s tourism and international image.

Virtue PR & Marketing Communcations CEO Firas Sleem weighed in, saying the logo is a prime example of the UAE’s mission for prosperity, inclusivity and modernity.

He said: “The logo is a fitting representative of the UAE’s cherished values and principles such as tolerance, respect, love, and solidarity that the country’s founding fathers had set. People of different nationalities and cultural backgrounds have been living side-by-side harmoniously in the country for years. This peaceful co-existence anchored on the Emirates’ strong ideals continues to attract expatriates, visitors, and investors all over the world. We fully support this significant initiative that will mark a new milestone in the country’s journey towards prosperity in modern times.”

Did you like this story?
Click here for more

Firas Sleem

In regards to the UAE’s tourism sector, Saleem continued: “With the new logo expected to affect how the world sees the Emirates, the country is seen to attract more tourists, foreign investors, new global trade partners, and the world’s best talents.”

Chosen by popular vote, 7 Lines represents each of the seven emirates and the leaders whom agreed to unite under one flag almost 50 years ago.

For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular



Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine