Report: Interest in Saudi grows following tourist visa announcement

Data from a YouGov survey indentified Al Ula and Jeddah as points of interest

YouGov surveyed tourists from China, the USA and key European feeder markets
YouGov surveyed tourists from China, the USA and key European feeder markets

Global interest in Saudi’s new tourism industry is growing according to a report.

Of the 9,521 surveyed, more than a fifth (22%) said they were more likely to visit Jeddah now compared to five years prior.

YouGov surveyed tourists from China, the USA and key European feeder markets. The data showed that Italian tourists were the most interested in visiting, with 35% revealing interest. Following was Spain with 23%, China with 22%, Germany and France with 19%, UK with 15% and USA with 14%.

Did you like this story?
Click here for more

The research also identified the Al Ula city as a growing point of intrigue for tourists. Chinese millennials showed interest in the city, with 35% saying they’d be keen to visit the UNESCO heritage site. Sister publication Arabian Business explained the site was known only to a few travellers before the tourist visa was introduced in September last year.

The data pointed towards a growing tourism sector in all the whole region, with 73% of people saying they’d rather visit several destinations rather than a single location.

Saudi Commission for Tourism and National Heritage chairman of the board of directors H.E. Ahmed bin Aqil Al Khatib said: "We are welcoming more visitors and investors than ever before. To those thinking of visiting Saudi Arabia in 2020, you won't find a warmer welcome anywhere in the world."

For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular



Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine