Hotels.com provides discount to single millennials in Middle East
The deal comes as Hotels.com finds millennials don’t really like being with their family
Online travel agency hotels.com has announced its discounted rates for solo-travelling millennials during Christmas.
Applicable to one-night bookings between December 24 and 26, the ‘Singles Escape Rate’ will provide 50% on select properties.
Hotels.com introduced the deal as it found that 63% of millennials in the Middle East are bored of being with their families by Boxing Day. It also found that 45% of millennials only stayed after Christmas because of fear of loneliness.
The OTA also reported that millennials during Christmas time are nagged by their families for fulfilling a number of ‘adult duties’. It found that 38% of millennials in the Middle East are ‘nagged’ about not owning a house, with a further 33% hassled on not saving enough money.
Hotels.com senior global PR manager, Emma Tagg said: “With everyone nagging you about your lack of savings and other issues, festive family gatherings can all get a bit much. Don’t let your empty wallet be a key factor in not living your best Hotel Life – we’re here to give the gift of peace this Christmas,”