Travel agency tailored to Emiratis launches in the UAE

Said to be “designed by Emiratis for the Emirati traveller”

'Charming Phuket' - one of the agency's couples-focused packages
'Charming Phuket' - one of the agency's couples-focused packages

A travel agency designed for Emiratis has been launched to the UAE public. REHLATY by dnata Travel promises to understand the demands and tastes of Emirati travellers.

Each REHALTY customer is provided with their own relationship manager, working to build up a long-term communication with the client. The agency also works to provide a partnered photography to customers in any destination booked through the agency.

REHLATY notes that research shows 52% of the Emirati community are inspired by Instagram for travel ideas. With this in mind, the travel agency has a keen focus on social media to promote its offers. At the time of writing, the brand's Instagram has 358 posts since December 2018 and boasts 19.2 thousand followers.

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Designed by a team of Emiratis, current packages include ‘gastronomy’ trips to Spain, Peru, Japan or Italy. Other packages include shopping-orientated holidays in China and European cities such as London. There’s also cultural trips such as the Northern Lights in Lapland, Finland or a ‘Game of Thrones’ holiday to Ireland.

General manager at REHLATY by dnata travel, Rehab Mansoor says, “REHLATY, which means ‘my journey’ in Arabic brings a whole new meaning to exceptional customer services. We aspire to become our customer’s trusted travel advisors, offering personalised end-to-end travel services. And we are also focused on developing strong relationships with our customers, leveraging the potential of social media to target and connect with the community.”

“Our aim is to position REHLATY in the next year as the preferred travel partner for Emirati travellers by building digital hype through means of captivating content and communicating everything that sets us apart” Mansoor states.

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