Japan signs memorandum of cooperation with Emirates to increase visitors from the Middle East
The campaign will target consumers in the Gulf by undertaking joint online and media activities
To further increase tourism demand from the Middle East to Japan, the Japan National Tourism Organization (JNTO) signed a Memorandum of Cooperation (MoC) with Emirates Airlines on October 30, 2019.
The promotional campaign will target consumers throughout the Gulf countries by undertaking joint online and media activities.
In March 2019, JNTO and the Japan Tourism Agency highlighted the Middle East as a key market for strategic development which within increased marketing activities will take place based on the market’s potential for luxury-based outbound travel.
Japan National Tourism Organization (JNTO) participated at the Arabian Travel Market 2019 in April and appointed a representative office in Dubai with AVIAREPS in September 2019.
Prior to the signing of the MoC with Emirates, joint promotional seminars were also held with travel agencies in the UAE on October 29 and 30, 2019.
JNTO is also planning to open a direct office in the UAE in 2020 through which promotional activities in the region will be further strengthened.
Emirates Airlines’ chief commercial officer, Adnan Kazim commented on the MOC signing: “We are pleased to partner with the Japan National Tourism Association to promote Japan to GCC travellers. The agreement to jointly promote Japan underscores Emirates’ confidence in the potential and attractiveness of the country as a world-class destination that offers unique experiences, and we are committed to promoting tourism from key target markets including the UAE, The Kingdom of Saudi Arabia and Kuwait. We aim to play a major part in growing the market through our strong connectivity to three Japanese points – Tokyo Narita, Tokyo Haneda and Kansai International Airport in Osaka.”
Executive senior VP, Shuichi Kameyama said, “We are extremely happy to commence joint promotions in the Middle East with Emirates to encourage increased visitor traffic from the region to Japan. Through these collaborations we look forward to not only welcoming many more guests from the region to experience the very best that Japan has to offer, but also for our organization to further strengthen and deepen our relationship with Emirates going forward.”