UAE sees a rise in tourists from Russia

According to Expedia Group, there was a positive 3% in volume growth compared to the same period last year

Paula de Keijzer
Paula de Keijzer

Expedia Group has released Q2 2019 tourism data showing more than a 55% increase in Russian tourists visiting the UAE, compared to the same period last year. The number of tourists from around the world visiting has significantly increased, leading to continued growth in the hospitality sector across the Emirates. Many Europeans, including Russians, are lured to experience the UAE’s world-renowned hotels, luxurious standard of living, famous restaurants, entertainment venues, attractions and entrepreneurial business opportunities that contribute to the region’s year-on-year growth in the hospitality sector.

Dubai welcomed 8.36 million international overnight visitors in the first six months (January-June) of 2019, including Russians, which saw a positive 3% in tourism volume growth compared to the same period last year. Expedia Group also predicted that Russian tourists traveling to the GCC will increase by 125% to 2.1 million in 2023, with a projected additional 2.9 million room nights likely to be added through the coming five years.

Factors contributing to this significant increase include initiatives undertaken by the UAE government to boost the country’s tourism industry. In recent years, the strengthened political relationship between GCC and Russia has led to the introduction of additional airline routes and relaxed visa regulations for Russian nationals. With several attractive and flexible business opportunities, GCC has lured many Russian businesses to its market. Furthermore, the UAE government has adopted integrated strategies and innovative solutions to promote sustainable tourism and highlight UAE’s diverse attractions & world-class facilities, furthering its position as a top tourist destination in the Middle East.

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Expedia Group senior director market management, Africa, Indian Ocean, Middle East and Turkey Paula de Keijzer said: “As seen from the recent data, major hotel groups are driving construction trends across the country to meet the demands of an ever-increasing number of domestic and international tourists, including Russia. At Expedia Group, we offer hoteliers, a revenue management tool, Rev+, free to all lodging partners that work with us, to make revenue management more accessible and level the playing field for the global hospitality industry. This also allows hoteliers to benefit from greater efficiency through the ability to make more informed decisions, ultimately driving increased revenue performance for the entire hotel.”

All Expedia Group data is UAE hotel demand from Q2 2019 (April - June) compared with the same period from the previous year.

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