Dubai Tourism drives destination appeal with stakeholders across GCC

Issam Kazim, CEO of Dubai Tourism, chaired a series of strategic meetings in Kuwait, Riyadh, and Jeddah to highlight the GCC’s increasing potential as the emirate’s leading source region

Issam Kazim, CEO of Dubai Tourism met with representatives from the travel trade and local media in Kuwait
Issam Kazim, CEO of Dubai Tourism met with representatives from the travel trade and local media in Kuwait

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) hosted a series of strategic meetings with tourism and media companies across the GCC, highlighting the positive performance of the emirate’s tourism industry during the first eight months of 2019.

The series of stakeholder meetings discussed the region’s standing as Dubai’s strongest volume generator (representing 20% of all tourists welcomed into the city) in the first eight months of the year, with its lead contributor, the Kingdom of Saudi Arabia (KSA), bringing in more than 1 million tourists as the second largest source market.

Chaired by Dubai Corporation for Tourism and Commerce Marketing (DCTCM) CEO Issam Kazim, the meetings were held as part of the Department’s ongoing commitment to further enhancing collaboration with partners in traditional strongholds and emerging markets in line with Dubai’s Tourism Vision 2022-2025. The delegation toured Kuwait, followed by Riyadh, and Jeddah, and included senior representatives from Expo 2020 who provided an update on major developments of the hugely anticipated event and explored effective collaborations in the lead up to a momentous year for the emirate. These partnerships aim to drive stronger destination appeal for target audiences across the GCC, particularly across the family segment and those visiting friends and families, as well as targeting emerging segments.

Did you like this story?
Click here for more

Commenting on the visit, Issam Kazim said: “Dubai continues to rank among the most popular destinations for holidaymakers from across the GCC, thanks to continued strength of the partnerships and deep-rooted stakeholder networks that exist between the city and the wider region. We aim to target further growth in every potential segment of this important market, from short stay and weekend breaks to longer vacations, especially families who are our key audience and make-up the majority of visitors from the GCC region.”

During the visit, Kazim discussed citywide developments in Dubai’s hotel sector as well as showcasing new and exciting attractions and experiences, value propositions and the diverse retail and festivals sector across the city. A topic that was discussed during a successful round table hosted in Kuwait was Dubai Tourism’s future growth plans and marketing initiatives to further build on the existing synergies with trade partners to provide greater visibility for Dubai’s diverse offerings. The dialogue also explored key milestones as the city counts down to Expo 2020 Dubai with 12 months to go before it officially opens its doors.

Kazim added: “Increasing awareness of our evolving destination proposition through strategic programmes ensures we are able to remain ‘front-of-mind’ for travel to the emirate – especially for repeat visits which are a key focus for the GCC market. Meeting with the travel trade and local media remains a fundamental part of ensuring the emirate is promoted to our target audiences across the region. In doing so, we remain committed to aligning with our valued partners as Dubai works towards its vision of becoming the number one most visited city globally.”

Dubai Tourism’s efforts to create targeted and customised experiences for GCC tourists is reflected in the Department’s always-on calendar of strategic activations, marketing campaigns and ongoing trade and business partnerships.

For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular



Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine