Marriott to rapidly increase portfolio in the Philippines
Apart from new-build hotels, the group is also focusing on conversions to strengthen their portfolio
Hospitality giant Marriott International has announced plans to "more than triple" its portfolio in the Philippines in the next five years. The group plans to debut five new brands including The Ritz-Carlton, Element and Westin.
Currently, the group has four properties in the country, with 14 more expected to open by the end of 2024. The new properties would add 3,700 rooms in the region.
Marriott expects to debut in five new destinations – Caticlan, Cebu, Davao, Mactan and Palawan – as hotel owners and developers build new hotels and convert existing ones to its leading brands.
Sheraton made its debut in the region earlier this year, with the 390-room Sheraton Manila Hotel.
Officials revealed that the group is not just focussing on new-build hotels, but that conversions continue to be a key strategy in strengthening Marriott International’s footprint in the Philippines, such as the Sheraton Manila Bay that is expected to open later this year.
The rebranding plan by the owners includes a major renovation of the hotel’s lobby area and the creation of a new executive lounge and fitness centre.
Additional conversion deals include the debut of the Four Points brand with the opening of Four Points Palawan Sabang Beach anticipated in 2020 following a US$8 million renovation by the owners; and the legendary Ritz-Carlton brand targeted to debut in Philippines in 2021 with the opening of The Ritz-Carlton, Manila.