Wyndham Hotels & Resorts vows to add value for franchisees

World’s largest hotel franchising company announced at its first global conference that it aims to elevate brands, serve owners, drive global growth and innovate its offering

Wyndham Garden Damman
Wyndham Garden Damman

Wyndham Hotels & Resorts has outlined plans to advance its position as the world’s leading provider of select-service hotel brands before thousands of its franchisees at its first global conference as an independent hotel company.

With a focus on enhancing returns for its nearly 6,000 franchisees, the company unveiled several initiatives designed to elevate its brands, deliver incremental resources to its owners, grow its presence and meet the needs of today’s travellers.

“As the world’s largest hotel franchisor, our commitment to making hotel travel possible for all starts with our franchisees,” said Geoff Ballotti, president and CEO of Wyndham Hotels & Resorts. “Together, we are elevating our family of iconic brands through innovation in quality and design, operational efficiency, strategic growth and guest experience to shape not only the future of Wyndham but the legacy of our owners around the world.”

The developments include:

Digital Technology Evolution
Following its strategic initiative to endorse all of its brands with the “by Wyndham” moniker – one of the largest name changes in the industry’s history – and the evolution of Wyndham Rewards, which brought about innovative, first-to-market partnerships such as DoorDash, Wyndham is leveraging new technology to expand its digital efforts to drive brand recognition and contribution and enhance the guest experience across its portfolio. The new initiatives will start to roll out in the U.S. and will include:

Elevating Economy
Wyndham continues to democratise travel by elevating the economy segment with distinct, meaningful experiences for guests – at an affordable price point – for some of its most iconic brands.

Revolutionising Design and Construction
The Company is prioritising new-construction growth with the launch of both new and refreshed prototypes designed to lower development costs and capture greater efficiencies, taking a page from the best practices of La Quinta® by Wyndham and the success of the recent Moda prototype launch from Microtel by Wyndham®.

Driving Global Growth
As international tourism continues to grow, Wyndham is positioning its well-known brands to capitalise on the rising demand for trusted lodging options for all travellers, particularly everyday travellers and the growing global middle class.

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