Turkey to target more than 75 million tourists by 2023 through new tourism strategy

Tourism ministry plans to increase average spending of tourists

Turkey is switching to a sustainable and income driven model in tourism. Image used for illustrative purpose only
Turkey is switching to a sustainable and income driven model in tourism. Image used for illustrative purpose only

Turkey’s Minister of Culture and Tourism, Mehmet Nuri Ersoy has revealed the country’s ‘Tourism Strategy for 2023’, which aims to make tourism one of the strategically significant sectors in the country.

According to officials, Turkey is switching to a sustainable and income driven model in tourism. The number of tourists targeted for 2023 is more 75 million with income targeted at 65 billion dollars.

‘Turkey will advance to the upper league’
“Turkey is a world leader that offers a wide array of travel opportunities that is able to meet the ever-changing expectations of today’s tourists. By putting new strategies into practice set forth in ‘Tourism Strategy for 2023’, we will ensure that Turkey will advance to the upper league in global tourism market with its tourist number and size of income. We plan to reach our goals by increasing the average spending of a tourist and raising the number of average nights from 9.9 to 10 and thus reaching the average level of spending of 86 dollars per night,” Ersoy said.

Increasing promotional activities
Speaking about promoting tourism in the country, Ersoy said: “We have increased the ministry’s promotional budget that was 18 million dollars in 2018 to 72 million dollars in 2019. We aim to raise the promotional budget to 180 million dollars with our ministry and newly-established Tourism Promotion and Development Agency of Turkey in 2020.”

According to a recent report, the collapse of British tour company Thomas Cook could have a drastic effect on Turkey’s tourism as the country could lose up to 700,000 tourists annually.

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