Intercontinental Hotel Group to expand in Africa with Aleph Hospitality agreement
An addition of 10 hotels will accelerate the group’s growth across MEA region
InterContinental Hotels Group has signed a Master Development Agreement (MDA) with Aleph Hospitality to develop ten franchise hotels across IHG’s portfolio of brands in midscale and upscale segments in Africa.
The agreement that was signed at the Africa Hotel Investment Forum in Addis Ababa, will see IHG expand its presence across key countries such as Kenya, Ethiopia, Nigeria, Morocco, Algeria and Ghana.
Commenting on the announcement, Pascal Gauvin, MD, India, Middle East and Africa, IHG said: “We are delighted to sign this agreement with Aleph Hospitality, which will add a significant number of rooms across our portfolio of brands in the African continent. Key markets across Africa continue to see solid growth in tourism key performance indicators and we remain optimistic of the long-term potential for the hospitality sector. The increasing number of international guests will drive a surge in demand for world-class accommodation and these new properties will cater to the needs of travellers looking for high-quality hospitality experiences.”
The hotels will strengthen IHG’s portfolio in the continent, across six brands including Crowne Plaza, voco, Hotel Indigo, Holiday Inn, Holiday Inn Express and Staybridge Suites.
Bani Haddad, Managing Director, Aleph Hospitality added, “This signing presents us with opportunities to further enhance and diversify our portfolio in Africa, and we are excited to partner with a globally renowned company such IHG to grow further in the region. With a strong distribution system, preferred brands and a top loyalty programme, IHG is known to deliver commercial success in collaborations with its owners and partners, and we look forward to successfully working together.”