Top level Abu Dhabi delegation chases more Chinese tourists

Delegation led by the Department of Culture and Tourism - Abu Dhabi has visited three major cities in China

DCT Abu Dhabi is targeting 600,000 Chinese hotel guests a year by 2021.
DCT Abu Dhabi is targeting 600,000 Chinese hotel guests a year by 2021.

tourism delegation led by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has visited three major cities in China to promote the emirate as a holiday destination.

The delegation, which included Etihad Airways, hotels, attractions and tour operators, visited Chengdu, followed by Shenzhen and Beijing during the roadshow, sister title Arabian Business reported.

China has become one of the largest international source markets for Abu Dhabi hotel guests, with the emirate welcoming 401,316 Chinese hotel guests in 2018.

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In June, visitor figures from China showed a 21.8% increase compared to 2018, with the first six months of 2019 having already seen 209,000 Chinese visit the emirate.

DCT Abu Dhabi is targeting 600,000 Chinese hotel guests a year by 2021.

DCT Abu Dhabi has continually spearheaded a number of delegations visiting the Chinese market on roadshows and promotional exhibitions.

Several tourist attractions and hotels across the emirate have also received the China Tourism Academy’s Welcome Chinese Certification, awarded to destinations offering high quality services to Chinese visitors, including Mandarin-speaking staff.

Recent legislation now allows Chinese visitors to receive a visa on arrival at Abu Dhabi International Airport while many destinations and hotels across Abu Dhabi also now accept China Union Pay bank cards.

Saeed Rashed Al Saeed, destination marketing department at DCT Abu Dhabi, said: “China now ranks first in the world for outbound tourism, it is a market with tremendous untapped potential. Boasting our diverse range of cultural, leisure and entertainment options and plentiful supply of high-quality hospitality and retail establishments, with this roadshow Abu Dhabi will continue to position itself as an attractive destination for the ever-increasing numbers of Chinese travellers.

“Our priority was engaging with key Chinese tour operators and acquiring new business contacts, introducing them to our latest tourism products and attractions.”

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