Kerten Hospitality to debut The House Hotel brand in the Middle East
The mixed-use boutique concept will make its foray in Saudi Arabia
Kerten Hospitality is bringing The House Hotel to the Middle East region for the first time, with The House Hotel Jeddah which is scheduled to open its doors in Q4 2019.
The hospitality project will showcase Kerten’s expertise in creating innovative spaces for working, living and socialising, with the hotel hosting Jeddah’s second Ouspace - a modern workspace, serviced offices and business club that enables entrepreneurs and businesses to work flexibly and collaboratively.
In a regional first, Ouspace will complement the property’s high-tech meeting rooms, ballroom and welcome lounge, creating a unique business hub for coworking, events and networking.
The 114-key property will be the focal point of the new City Yard complex – a creative lifestyle hub in Jeddah’s upmarket Al Rawdah district, just 12km from King Abdulaziz International Airport, the design-led boutique hotel offers a blend of Arab and European hospitality with personalised service.
“Since the announcement and ongoing implementation of Vision 2030, Saudi Arabia’s blueprint for economic diversification and growth, we have witnessed a significant uplift in GDP and tourism, providing significant opportunities for operators and owners to introduce new and innovative hospitality concepts to this dynamic and fast-changing market,” said Kerten Hospitality CEO Marloes Knippenberg.
Since the opening of the first House Hotel in Turkey in 2015, the brand has become known for marrying art and culture with a blend of classic and contemporary styles and connecting guests with the local culture through unique experiences.
In line with Kerten Hospitality’s commitment to supporting and enriching local communities, every House Hotel is distinctive, tells a story, and has a sense of place.
Part of the Design Hotels™ collection, The House Hotel Jeddah will incorporate elements that complement the aesthetics of the region and celebrate local culture in ways that are brought to life by a team for whom genuine warmth and hospitality is a priority.
Property highlights will include a Baker & Spice Restaurant, a spa, barbershop, TechnoGym with a glass-walled bridge, ballroom hall, meeting spaces, and a rooftop pool dotted with olive trees.
Following The House Hotel Karakoy and The House Hotel Bomonti in Istanbul, its Jeddah debut signals Kerten Hospitality’s focus on expanding the brand into new dynamic markets, with properties under development in Egypt, Georgia and Kuwait.
The company’s strategy is to operate 35 House Hotels across the Middle East region by 2025.