SiteMinder partners with HotelSwaps, to enable hotels trade unsold inventory

The trade will be done using HotelSwaps’ digital currency

The partnership gives hotels a chance to “create an alternative value from otherwise unused rooms”
The partnership gives hotels a chance to “create an alternative value from otherwise unused rooms”

SiteMinder, a guest acquisition platform, has signed a partnership with HotelSwaps, a hotel room exchange programme for independently-owned and operated boutique and luxury hotels. Under the partnership, hotels that use the companies’ membership can now trade their unsold rooms with other hotels.

The trade will be done using HotelCoins, HotelSwaps’ reservation system and digital currency, officials said.

The partnership gives hotels a chance to “create an alternative value from otherwise unused rooms”.

By sharing those rooms with the global hotel community, hotels can increase their ancillary revenues during periods of lower occupancy, save on their business travel expenses, and offer incentive programmes to their executive staff.

Preben Vestdam, co-founder and CEO of HotelSwaps, says: “Hoteliers are doing a great job in optimising yields and maximising utilisation of their valuable hotel assets, but still billions of room nights stand empty every year in wonderful hotels around the world. HotelSwaps’ technology and HotelCoins currency allow hoteliers to share such unused capacity within the community of hotel professionals for their mutual benefit.”

HotelSwaps member hotels can start using SiteMinder to maintain their live inventory within the HotelSwaps reservation system and receive reservations in parallel with their other distribution channels.

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