Dubai Tourism partners with ARY to draw Pakistani tourists
The bespoke travel packages give guests the opportunity to meet Pakistani celebrities
Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has announced a partnership with House of ARY, a South Asian broadcast network, to strengthen travel demand to the emirate from Pakistan with the recent launch of the ‘Chalo Dubai’ campaign (translating into “Let’s Go to Dubai”).
Reaffirming the Department’s ongoing commitment to extend the growth potential of one of its top ten source markets, the campaign aims to provide Pakistani visitors with curated holiday packages that showcase the city.
The four-day-three-night packages can be accessed as part of the ‘Wow Dubai Deals’ on ARY’s online travel portal, the Sahulat Bazar. These packages include city tours, a variety of attractions and experiences, as well as special interactions with renowned television and film personalities including Humayun Saeed, Fahad Mustafa, Nida Yasir and Faisal Qureshi as they join visitors on their trips to discover or revisit the emirate.
Dubai Tourism Director of C2C Campaigns and Marketing Management said Aida Al Busaidy: “Pakistan is fast emerging as one of the top source markets for Dubai’s tourism industry, bringing in more than 205,000 visitors in the first five months of the year. Underpinned by these sustained volumes, the launch of ‘Chalo Dubai’ further builds on our commitment to enhance holistic experiences for travellers visiting and revisiting the emirate, ensuring they become passionate advocates.
"The dynamic campaign serves as an integral component of our ongoing marketing strategy which has the support of our agile and responsive stakeholder ecosystem to collectively evolve the value propositions in line with increasing demand for experiential travel. Our partnership with House of ARY marks a new milestone in this endeavour, with the platform’s extensive reach helping to further promote Dubai as the preferred destination of choice for Pakistani visitors.”
House of ARY Chairman Muhammad Iqbal Gandhi added: “The Dubai Tourism-ARY partnership is a powerful combination helping to promote tourism to the emirate from Pakistan. With this campaign, our aim is to create a magical experience for our Pakistani tourists – especially for first time visitors. ARY’s Sahulat Loyalty Wallet & E-Commerce Sahulat Bazar are considered to be the mainstays of the Group alongside ARY Digital, which caters to over a million customers and witnesses views of over 100 million globally with a base of over 30 million subscribers on our social media platform.”
Sahulat Bazar currently operates in Pakistan, the UK and UAE and caters to a vast South Asian community globally.