An AI-powered luxury travel festival is coming to Dubai

TFest aims to revolutionise the traditional trade show format

Atlantis, The Palm
Atlantis, The Palm

TFest, a pioneering concept from Private Luxury Events, is set to bring more than 500 of the world’s most influential luxury travel buyers and exhibitors to Atlantis, the Palm.

Taking place from 23 to 27 February at Nasimi Beach, the three-day B2B networking event will use AI matchmaking to help delegates connect with the right people.

Richard Barnes, chief executive, Private Luxury Events told Breaking Travel News: “We are excited to work with Dubai Corporation for Tourism & Commerce Marketing again and to continue our relationship of many years.

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“Dubai is the obvious destination for TFest. Not only is it the crossroads of the world with state-of-the-art infrastructure and some the world’s finest luxury hotels, restaurants and attractions, but the city’s continuous innovation makes it the perfect fit for a new, technology-driven event concept that will define the trade show of the future.”

TFest delegates are free to discover the most inspiring brands, ideas and destinations in luxury travel however they choose, in free-flow meetings where they control the schedule.

Issam Kazim, chief executive of Dubai Corporation for Tourism & Commerce Marketing, said: “We are delighted to partner with Private Luxury Events to welcome 300 of the world’s most influential luxury travel buyers and 250 global luxury exhibitors to Dubai for TFest.

“With the strong focus on innovation not just within the tourism sector, but across the city, Dubai is the ideal location for this new event and the technology it is embracing. It will also be an opportunity for delegates to experience Dubai’s diverse range of destination offerings and gain a better understanding of why this has become one of the most visited cities in the world.”

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