Radisson Hotel Group launches multi-brand global platform
The website will comprise all hotels within the group’s portfolio
Radisson Hotel Group has launched its new multi-brand and ‘mobile-first’ global website.
The new website comprises the group’s portfolio of more than 1,100 hotels across the world.
The group will also launch the Radisson Hotels app by the end of July 2019, officials said.
Speaking about the platform, Radisson Hotel Group executive vice president and global chief commercial officer Eric De Neef said: “The launch of RadissonHotels.com is a key milestone on our journey towards the top. Having one single touchpoint for all our brands will strongly enhance the user experience and drive SEO value. RadissonHotels.com is a core commercial initiative of our five-year operating plan, which is transforming our business.”
The platform showcases every property from across Radisson Hotel Group’s seven distinctive brands – Radisson Collection, Radisson Blu, Radisson RED, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson – as well as the art’otel brand managed by the group's strategic partner, PPHE Hotel Group.
The website will initially be available in English, Arabic, Dutch, French, German, Italian, Norwegian, Polish, Portuguese, Russian, Simplified Chinese, Spanish and Swedish.