Radisson to get increased exposure in China with WeHotel partnership

The group’s properties in UAE will also be showcased on the platform

Image used for illustrative purpose only
Image used for illustrative purpose only

Radisson Hotels has partnered with WeHotel the global hotel booking platform for hospitality group Jin Jiang International.

According to the partnership, Radisson Hotel Group properties will be available for booking on the WeHotel platform. The remaining participating hotels will be made available by the end of the year.

Of the 53 Radisson Hotel Group properties that will go live on the platform, 18 are in China, with others located in UAE, Australia, Belgium, Canada, Denmark, Fiji, France, Germany, Indonesia, Italy, Kenya, Netherlands, Norway, Russia, South Africa, Sweden, Switzerland, Thailand, UK, USA and Vietnam.

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Radisson’s properties will have access to more than 148 million members of WeHotel’s loyalty programme, local language booking options and Chinese digital payments.

This deal will help the hospitality group with exposure in China, which is a top source market for the Middle East.

Prime members of WeHotel’s will also be able to book Radisson properties through the app while earning points. These members will also receive localised, in-hotel member benefits provided by Radisson Rewards.

"This global loyalty collaboration marks an exciting and important step forward in the relationship between Jin Jiang International and Radisson Hotel Group. Our companies have a combined loyalty base of nearly 170 million members, so it's vital that we create consistent benefits for all our members, wherever in the world they travel," said Eric De Neef, executive vice president and global chief commercial officer, Radisson Hotel Group.

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