Airbnb enters luxury hospitality market with Airbnb Luxe

The venture targets travellers who are looking for luxury in the hospitality industry

Image: Supplied
Image: Supplied

Airbnb has made its debut in the luxury travel market with Airbnb Luxe.

Travellers can stay at places, including award-winning homes in New Zealand and South Africa, castles in France and historic villas in Tuscany.

According to the group, Airbnb Luxe is “built on the deep expertise in luxury travel Airbnb gained from its acquisition of Luxury Retreats in 2017”.

This new project launches with more than “2,000 handpicked homes around the world, each one passing strict evaluation across 300 plus criteria to meet standards in both design and function”.

As part of the new venture, guests will be able to access properties with “dedicated trip designers” to provide tailored experiences and services.

“Today’s luxury traveller is craving more than just high-end accommodations; they seek transformation and experiences that leave them feeling more connected to each other and to their destination.” said Brian Chesky, Airbnb Co-Founder, CEO and Head of Community. 

“With Airbnb Luxe we are applying the same approach we’ve used since we launched Airbnb more than 11 years ago — creating local, authentic and magical travel moments now in amazing places to stay — to reimagine the way people think and experience luxury travel.”

The property said: “The launch of Airbnb Luxe also helps meet increasing demand from Airbnb guests for luxury properties and experiences.

“In 2018, the number of Airbnb bookings for listings worth at least $1,000 per night increased more than 60 percent. The increased interest in luxury travel on Airbnb is consistent with broader trends: analysts believe the luxury travel market is worth more than $200 billion and poised to grow in the years ahead,” the group added.

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