Bahrain Sofitel eyes Russian tour operator extensions

The hotel is tapping Russian tourism demand by asking to extend various tour operators to the country

Bahrain is proving to be popular among Russian tourists
Bahrain is proving to be popular among Russian tourists

Bahrain Sofitel has revealed that it has reached out to Russian tour operators to extend their operations to the Middle Eastern country.

Speaking exclusively to Hotelier Middle East, Bahrain Sofitel’s director of sales and marketing Emre  Kirazci said he had “extensively communicated” with various Russian operators such as Coral, Anex and Pegas to consider extending their operations to Bahrain.

Coral Travel began operating charter flights to Bahrain from October 2018 following collaborative efforts from the hotel and local authorities.

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Kirazci said Coral boosted tourist arrivals from Russia by over 12,000 passengers with over BHD 7 million (US$ 18.6m) contribution to the local tourism industry.

“After Coral’s successful 6 months and 18 days of operation from October 2018 to May 2019, there seemed to be a huge focus from the Bahrain Tourism and Exhibitions Authority (BTEA) and Gulf Air to generate growth in the international leisure segment,” said Kirazci.

Bahrain Sofitel previously revealed to Hotelier Middle East that the country is aspiring to be among the “top Middle Eastern tourism destinations” as visitor numbers grow and hotel pipelines increase.

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