AVIAREPS to represent the Uganda Tourism Board in six Middle East countries

The Uganda Tourism Board has appointed AVIAREPS to boost the African country’s tourist attractions in the Middle East

Uganda is boosting its tourism in the Middle East
Uganda is boosting its tourism in the Middle East

The Uganda Tourism Board (UTB) has appointed AVIAREPS as the country’s tourism representative in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE.

Coming into force with immediate effect, AVIAREPS will promote Uganda’s tourist attractions, to travellers located in the Gulf countries through targeted marketing and public relation activities.

The AVIAREPS, who focus on developing and shaping international tourism demand and spend, team will be responsible for raising the profile of Uganda as “a year-round travel destination” for visitors from the Gulf countries.

Uganda Tourism Board’s chief executive officer Lilly Ajarova said travellers form the Middle East will be in for a “once in a lifetime experience” when they visit Uganda.

“We are positive that this partnership will help us generate greater awareness of Uganda as a travel destination and increase visitor numbers from the Middle East to Uganda; where they can find unmatched travel experiences,” said Ajarova.

A number of marketing and promotional initiatives are planned to be rolled out within the dedicated markets for the remainder of 2019, including campaigns focused on nature, family adventures, luxury experiences and cultural interaction.

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