Dubai Tourism in plans to increase travel demand from Saudi Arabia

Special hotel and flight deals for KSA travellers rolled out in partnership with SEERA travel group

The brand will also create special Dubai-centric holiday packages
The brand will also create special Dubai-centric holiday packages

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has partnered with SEERA (previously Al Tayyar Travel Group) that through its consumer travel brand Almosafer, plans to increase travel demand from Saudi Arabia to the UAE.

According to a statement, Almosafer will offer special hotel and flight deals exclusively for KSA travellers  to Dubai, highlighting the city’s  top things-to-do, iconic attractions, and travel tips across diverse targeted marketing channels.

The brand will also create special Dubai-centric holiday packages, for various travel segments, including couples, families, individuals and business travellers.

Did you like this story?
Click here for more

Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (Dubai Tourism), said: "Dubai continues to rank among the most popular destinations for holidaymakers from across the GCC with the Kingdom of Saudi Arabia remaining in second place as one of our leading source markets in Q1 2019.

“Our partnership with SEERA further supports our ongoing strategy to attract even more visitors from the region year-on-year, with diversified packages and competitive prices keeping the emirate front of mind.”

Speaking about the partnership, Abdullah Bin Nasser Aldawood, CEO of SEERA, said: “Almosafer caters for a real range of Saudi travellers; we know from our 40 years’ worth of travel knowledge and experience what the varied and complex needs of the Saudi traveller are.

“We know Dubai is a very popular destination for our customers with more than 4.2 million searches completed on our Almosafer digital platform in 2018 for Dubai flights and hotels.”

Dubai Tourism and SEERA have reportedly worked together previously, recording more than 100,000 bookings from Saudi Arabian travellers to Dubai in 2018.  

For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular

Newsletter

Reports

Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine