Marriott International launches long stay campaign

The campaign features Residence Inn by Marriott, Element Hotels and TownePlace Suites
The campaign features Residence Inn by Marriott, Element Hotels and TownePlace Suites

Marriott International has announced its first longer stays category marketing campaign, Room for Possibility.

The campaign features Residence Inn by Marriott, Element Hotels and TownePlace Suites, while highlighting their “accommodations that provide the extra space and amenities business travellers desire”.

The platform is the first from Marriott International since the hospitality group introduced its loyalty platform Marriott Bonvoy earlier this year.

With more than 1,200 hotels around the world, Residence Inn, Element Hotels and TownePlace Suites controls approximately ten per cent of the world’s product in the growing longer stays segment, with the category accounting for 20 per cent of Marriott International’s portfolio as well as 25 per cent of its global growth.

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