Studio City Dubai: The hotel sector's new frontier?
Studio City has its own advantages by being a very focused master plan, says Colliers’ Christopher Lund
In an exclusive interview with Hotelier Middle East, Macedonian national, 32-year-old Damir Boshnjak, hotel manager of Studio One Hotel located in Studio City, has likened the district as a ‘new frontier’, saying that “there is a lot going on in Studio City.”
Boshnjak said that there are companies, studios and boutique studios coming up. “We hope it will be as big as Media City,” he said, pointing out that within a 10km-to-15km radius there are up to 80,000 people.
Studio One Hotel is managed by Ròya International who are also behind Media One Hotel in Dubai’s Media City. When the hotel opened 16 years ago it was ‘off the beaten track’ but since then urbanisation has taken place, and as Colliers’ Christopher Lund describes it as become “a location close to multiple demand modes, which explains why Media City currently has more hotels and serviced apartments than Studio City,” he says.
In comparison, Studio City is located seemingly off the beaten track, just west of Dubai’s E311 highway. However, the hotel’s manager (and former director of operations at Media One Hotel) 32-year-old Macedonian national Damir Boshnjak points out that there is a lot going on in Studio City.
Apart from a number of residential compounds such as Arabian Ranches, he said that Al Qudra cycling track is just across the street from the hotel. “There are lots of sporting events that attract international participants,” he said.
“From a corporate perspective, we have companies and studios then we have the science park which is a big potential for us. From MotorCity all the way to Production City and Jebal Ali even, look at the demographics of companies that book hotels [for their clients and visitors],” he added.
The property itself has 146 rooms, with just 26 rooms currently open for now, the hotel’s soft opening period. There are five categories of room that include The Room, Room with a View that overlooks the courtyard, the Arabian Ranches golf course and has distant views of Bourj Khalifa. T
There are long-stay studios too, with a kitchenette and one bedroom apartments. Boshnjak said that the remaining accommodation will open in a few months. The property will also feature six F&B outlets.
Boshnjak admits that the challenge today is to get the property fully opened. “We also need to create awareness. I want the one question that I am getting is ‘where is Studio City’ to become ‘oh is that the place where studio one hotel is,” he said.
This story features in the June 2019 issue of Hotelier Middle East.