Dubai’s Cove to ‘take over’ Caesars Palace’s Garden, Vegas

LIVIT Hospitality to take four of Cove Beach’s hit parties to the Las Vegas takeover

This will be Dubai’s first lifestyle brand to be imported to the US city of Las Vegas.
Dave Burk Photography LLC 2016
This will be Dubai’s first lifestyle brand to be imported to the US city of Las Vegas.

Dubai’s Cove Beach will host its first "US takeover" at Venus Pool & Lounge at Caesars Palace’s Garden of the Gods Pool Oasis, a statement has revealed. The take over runs from the beginning of the last week of May 2019 to the first week of September.

Reportedly,  this will be Dubai’s first lifestyle brand to be imported to the United State's city of Las Vegas.

Dubai-based operating company, LIVIT Hospitality, will bring four of Cove Beach’s “hit parties” to the Las Vegas takeover, including Rose Soirée, Little Havana, FRSH and JMRCK.

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Adel Ghazzawi, co-founder of Cove Beach and operating company LIVIT Hospitality Management, said: “What’s so exciting is the opportunity to take other homegrown Dubai brands with us on this journey. Dany Neville will be the first Dubai DJ to take up a residency in Las Vegas, and we are finalizing collaborations with several other iconic Dubai acts. It’s time to show the world what Dubai has to offer.”

Speaking about Caesars Entertainment, Chris Holdren, chief marketing officer for Caesars Entertainment, said:“Caesars Entertainment found success in bringing some of Las Vegas’s most popular brands like Gordon Ramsay Hell's Kitchen, QUA and Bacchanal Buffet when opening Caesars Palace Bluewaters Dubai.” said Chris Holdren, chief marketing officer for Caesars Entertainment.

“In turn, we witnessed the wildly successful Cove Beach in Dubai and knew we needed to bring it to Caesars Palace Las Vegas to elevate the pool party scene and bring something completely different, ” he added.

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