Time Hotels rolls out co-branded loyalty programme

Hotel group has penned an agreement with Dubai-based Plan B Solutions

The loyalty programme is based on a two-tier system.
The loyalty programme is based on a two-tier system.

UAE-headquartered Time Hotels has signed an agreement with Dubai-based Plan B Solutions, to offer its guests the opportunity of enrolling in the Time Elite Club Membership.

According to a statement, the two-tier cobranding loyalty programme features a complimentary level with free enrollment via a mobile app.

Reportedly, members will be able to earn two points for every US $1 spent in any participating Time Hotel.  Points can be redeemed, through the eliteclub e-commerce platform against gift certificates, retail products or cash vouchers, which can be spent at any Time Hotel.

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Speaking about the programme, Mohamed Awadalla, CEO Time Hotels, said: “Elite Club is all about adding value to our proposition. Guests can earn points every time they stay or dine with us, which can be saved and redeemed at a later stage.”

The programme also features an executive tier, which reportedly includes an annual membership fee of AED 990 ($290).

The executive programme reportedly includes  unlimited discounts of up to 50% on food and beverage, free upgrades and up to 20% discounts on rooms; AED 1,600 ($436) worth of complimentary voucher packages, containing free accommodation and breakfast, plus free access to 100 swimming pools and beach resorts for two people, at all hotels enrolled in to the eliteclub loyalty scheme.

Elie Younis, founder and CEO of Plan B Solutions and eliteclub, said: “This loyalty programme also allows members to take advantage of considerable discounts and value-led offers, not only from TimeHotels but from an extensive collection of bars, restaurants and experiences, as well as another 30 branded hotel partners across the globe.”

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