MENA to become world's second fastest growing online travel market
44% of all activity will be conducted online by 2022, compared to 33% in 2018, study reveals
A report has revealed that the Middle East and Africa (MENA) is especially receptive to growth in the online travel sector – with an increase of 14% expected year-on-year, which will make the region the second fastest growing online travel market in the world.
The co-sponsored report by Phocuswright, travel technology provider for Amadeus also highlighted that by 2022, 44% of all activity will be conducted online, compared to 33% in 2018.
However, the report also revealed that the Middle East currently has the lowest online penetration globally with 33% of bookings being made online in 2018.
Raquel López, senior consultant at Insight Out Consultancy, and Phocuswright's Middle East analyst, said: “The overall travel market in the Middle East is expected to continue growing and will reach US $100 billion in gross bookings value by 2022.
“This market represents more than 172 million people, with 71% below the age of 34, internet savvy, social-media active and having a huge appetite for travel.
“This, together with a number of government-led and private business collaborations, will enhance travel growth and secure confidence in the travel industry in the region, particularly in online travel,” she added.
Speaking about the findings, Thierry Dongier, director of online sales at Amadeus Middle East and Africa, said that he was unsurprised by the findings considering that the region is deeply committed to digital transformation.