Studio One Hotel sets goal to become ‘communal hub’ for tourists
Damir Boshnjak outlines its targets for the hotel and how he plans to put Studio City "on the map"
Dubai’s Studio One’s hotel general manager has revealed to Hotelier Middle East that it aims to put the Studio City region “on the map” for tourists.
Speaking exclusively to Hotelier Middle East, Boshnjak said he had aspirations to create a “destination” for guests, rather than just a hotel, and believed that Studio One would be a communal hub for tourists.
Studio One, which opened on the 17 April this year, is a four-star hotel that features 141 bedrooms and 5 different room types, including 19 extended stay studios and apartments.
The hotel also comprises 118 convertible beds and 4 bunk-bed rooms, along with self-service pantries on each floor, an in-house laundrette, and a grab-&-go counter to cater for its millennial target market.
When questioned about the purpose of the hotel’s location, Boshnjak said there was a large amount of “express living” in the area and the hotel could become the “go-to” place.
“Places like Downtown, Marina and Media City are already packed with hotels and offerings. We wanted to make a destination of Studio City,” Boshnjack told Hotelier Middle East.
“My personal aspiration is that when I say I work in Studio City, I don’t want people to ask me: Where is that? Instead ask: is that where the Studio One hotel is? I want to put a finger on the map with Studio City and that people know about us and raise awareness about us. We want to own the area within the residential communities around us and be the ‘go-to’ place and for people to not go anywhere else.”
The hotel also includes some of Dubai’s more-renowned F&B concepts, such as The Irish Village and Mr Miyagi’s, which Boshnjack said would drive footfall for the complex.
“All our F&B’s are born and bred in Dubai. Irish Village has been in Dubai for more than 20 years and is one of our biggest F&B offerings. You’re spoilt for choice,” Boshnjak added.
“The great thing about our F&B concepts is that they already have their audiences. For me, it is important that everyone is successful and the hotel has that vibe that we aspire for. If everyone does their part, the guests will cross-check, which will ultimately make us stronger and bigger.”