Dubai College of Tourism launches course targeting Chinese tourists

Dubai saw 857,000 Chinese overnight visitors during 2018, the Dubai Tourism revealed

Dubai College of Tourism (DCT), Chinese tourists, Hopsitality Schools

Dubai College of Tourism (DCT) has launched the Chinese Traveller Standards programme. The announcement was made at the Arab Travel Market (ATM) on 30 April 2019.

The programme, which is part of DCT’s China Readiness’ Strategy, is designed to train tourist-facing staff employed across the hospitality sector in Dubai on ways of delivering personalised, exceptional experiences to Chinese visitors, DCT said in a press statement.

Speaking exclusively to Hotelier Middle East at ATM, general manager of DCT Essa Bin Hadher, said: “The course will help people be more equipped with dealing with Chinese guests, and to learn to know what Chinese guests expect.

He went on to outline how the course teaches students in elements such as service delivery when dealing with the Chinese. “For example, Chinese tourists like to use apps as a method of payment,” he said.   

“We also touch on points on how hotels and companies over here [in Dubai] on pathways and platforms can reach the Chinese market actually in China,” he added.

The new programme is a series of four short courses that is part of Dubai Way online training, one of the interactive training tools developed by DCT. 

Launched for tourism and hospitality professionals, Dubai Way now caters to a wider audience of employees across a number of touch points, from hospitality and retail to the domestic transportation service.

The first three training courses of the Chinese Standards programme teaches participants to see Dubai from the perspective of a Chinese traveller, learning ways of overcoming the language barrier to help them communicate effectively and make suitable recommendations for customised itineraries.

The final course will be based on Dubai’s ‘China Readiness’ strategy, as it will help equip students with the necessary skill sets to deal more effectively with the expected influx of Chinese visitors to Dubai.

The final course is designed to help participants draw up a plan to support their respective establishment’s marketing strategy to attract Chinese visitors.

The college said in a statement that this will enlighten course participants in Chinese outbound tourism trends, and provide them with a better understanding of China’s travel industry and digital ecosystem including navigation apps and payment solutions.

Statistics published by Dubai Tourism show that Dubai welcomed 857,000 Chinese overnight visitors in 2018, reportedly a 12%  increase in year-on-year growth, positioning China as Dubai’s fourth leading source market.

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