Tips for hotel sales and marketing success
The Intercontinental Hotel Group has offered advice for those aspiring to work in the hotel sales and marketing sector
Agility, passion and trust are the three main drivers for progression in the sales and marketing in the hotel industry, according to the Intercontinental Hotel Group (IHG).
Speaking at the Arabian Hotel Market show in Dubai’s World Trade Centre, IHG’s vice president for sales and marketing, IMEA, James Britchford, offered advice for those aspiring to work in the hospitality sales and marketing sector.
Britchard has more than 10 years’ experience with IHG and believes that the hotel group has many tools and systems to support people with career progression.
“The tips that I can offer anyone looking to go down the sales and marketing route is to bring your passion and enthusiasm, you don’t meet many successful people in sales who don’t have a passion for the product and the service they sell,” said Britchard.
“You need to be agile and nimble in terms of being open minded and how you operate. You need to continually invest in your development. Today, consumers are more educated than they have ever been and employers are looking for trusted advisors. The ability to continue to learn and evolve is important.”
Britchford recently spoke about how IHG is planning its “next wave” of technology through an attribute pricing system.