Accor to enter Salalah in Oman with Movenpick brand

Hotel chain Accor is set to make its debut in Salalah, Oman with a Movenpick property

Movenpick property in Jeddah - image used as representation of property
Movenpick property in Jeddah - image used as representation of property

Accor is set to open up its first hotel property in Salalah with its Movenpick brand as it plans to ramp up its development plans in Oman.

Speaking at the Arabian Investment Hotel Conference in Ras Al Khaimah, UAE, this month, Accor’s vice president for development for the Middle East, Jean Baptiste-Recher told Hotelier Middle East that they have several hotels in development in the Sultanate.

However, they confirmed the imminent opening of one Movenpick brand in Salalah, one of the areas that the hotel chain is targeting with its expansion plans.

Did you like this story?
Click here for more

Currently Accor only has 2 properties open in Oman - an Ibis hotel in Muscat and a Mercure property in Sohar.

Recher said that leisure demand in Salalah prompted the hotel chain to open the Movenpick property.

“We are extremely keen about entering the Oman market,” Recher told Hotelier Middle East. “We have several hotels in development, mostly in Muscat and Salalah. Muscat is more of a corporate government driven market, while Salalah is mostly leisure.”

Accor has around 150 hotels in operation in the Middle East and 125 hotels under construction, mostly in the UAE and Saudi Arabia regions.

The hotel chain is also exploring the opportunity for Oman’s luxury segment despite not currently having any high-end properties in the Sultanate.

For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular



Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine