Accor to enter Salalah in Oman with Movenpick brand
Hotel chain Accor is set to make its debut in Salalah, Oman with a Movenpick property
Accor is set to open up its first hotel property in Salalah with its Movenpick brand as it plans to ramp up its development plans in Oman.
Speaking at the Arabian Investment Hotel Conference in Ras Al Khaimah, UAE, this month, Accor’s vice president for development for the Middle East, Jean Baptiste-Recher told Hotelier Middle East that they have several hotels in development in the Sultanate.
However, they confirmed the imminent opening of one Movenpick brand in Salalah, one of the areas that the hotel chain is targeting with its expansion plans.
Currently Accor only has 2 properties open in Oman - an Ibis hotel in Muscat and a Mercure property in Sohar.
Recher said that leisure demand in Salalah prompted the hotel chain to open the Movenpick property.
“We are extremely keen about entering the Oman market,” Recher told Hotelier Middle East. “We have several hotels in development, mostly in Muscat and Salalah. Muscat is more of a corporate government driven market, while Salalah is mostly leisure.”
Accor has around 150 hotels in operation in the Middle East and 125 hotels under construction, mostly in the UAE and Saudi Arabia regions.
The hotel chain is also exploring the opportunity for Oman’s luxury segment despite not currently having any high-end properties in the Sultanate.